SHOULD I BUY PRESCRIPTION EYEWEAR ONLINE?
ONE SELFIE AWAY FROM A PERFECT FIT

The #1 reason why eye doctors warn against buying glasses online is because of lens fit measurements: pupil distance, OC height, segment height for progressives … a well-founded concern. Until now.

We’ve developed a patented system to accurately measure how a frame fits your face. It’s no surprise it works very much like the eye doctor’s office. All you’ve got to do is snap a selfie.

We take care of the rest.

LOCATION IS EVERYTHING…

Modern lenses are designed to have the center of the lens placed in direct relation to your pupils. In the industry, we call this location the optical center of the lens. By moving the optical center away from the location of your pupils, your lenses stop working as designed: effectively reversing the best advances made in modern lens technology of the past 30 years.

Same frame, different face: very different lens measurements. Unfortunately, online companies have historically used averages or algorithms to guess where the optical center should go in your glasses. It simply defies logic and commonsense. During your David Kind home try-on, we request a photo of you wearing the glasses that you plan to purchase. With this straight-on selfie, we are able to take extremely accurate measurements. It’s a common sense solution to a very common problem with online eyewear shopping. It works so well, and is unique enough a process, that we decided to patent it.